Facebook Basics: Social Networking 101
What’s in a Name
The name of your page is not the same as the username. When you create a username for the page it changes the URL from
Much nicer, yes! And easier for your fans to remember and type.
Make sure your name is short and sweet, and preferably descriptive.
Also good: https://www.facebook.com/MyBusinessMyTown
Periods and Caps in FB Names:
http://www.facebook.com/FB.Site.Governance land on the same page.
Driving through Sydney with an IT friend the subject of Facebook came up. He had not considered the matter, and only used FB for personal communications with friends and family. As I was making my point about FB being an important business tool we passed a billboard for Dell computers. Writ large was not its dot com but its Facebook address. Moments later we passed a bus advertising a prominent bank – same story with the FB address.
I go through this with many clients. Why do we need it? What does it do? How does it work? When will we see results? Who uses it?
There are many answers to these questions, but one statistic is fairly convincing. One Billion Users!
Friends vs Fans
Q: What is the differnce between friends and likes. Can I send notices to both?
A: Friends are people to whom you’ve connected via your personal profile. Some connect only to those they know, others connect to hundreds, many of whom they’ve never met.
Likes are people who have approved of your page by “liking” it. Most are people you’ve never heard of. By liking your business page, they are party to posts you make on it. If they spot something that interests them, they may tell their friends, and the friends may like you too.
You can send messages directly to your friends via your personal page. As far as I’m aware you cannot message fans (likers) directly via your business page. You can however pay to promote a post.
This page will give a little more insight into how it works: