Brough's Books - Auto Industry

The Auto Industry

Books on the American Auto Industry & Automobile Manufacturers
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Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers--GM, Ford, and Chrysler
by Bill Vlasic
Hardcover from William Morrow

Overhaul: An Insider's Account of the Obama Administration's Emergency Rescue of the Auto Industry
by Steven Rattner
Paperback from Mariner Books

Crash Course: The American Automobile Industry's Road to Bankruptcy and Bailout-and Beyond
by Paul Ingrassia
Paperback from Random House Trade Paperbacks

A Savage Factory: An Eyewitness Account of the Auto Industry's Self-Destruction
by Robert J. Dewar
Hardcover from AuthorHouse

Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry
by Alex Taylor III
Paperback from Yale University Press

Six Men Who Built the Modern Auto Industry
by Richard A. Johnson
Hardcover from Motorbooks

High Voltage: The Fast Track to Plug In the Auto Industry
by Jim Motavalli
Hardcover from Rodale Books
Availability: Not yet published

The Autobiography of Andrew Carnegie
by Andrew Carnegie
Paperback from PublicAffairs

Breaking the Banks in Motor City: The Auto Industry, the 1933 Detroit Banking Crisis and the Start of the New Deal
by Darwyn H. Lumley
Paperback from McFarland

100 Years of Harley Davidson
by Willie G. Davidson
Listed under Harley-Davidson

After Lean Production : Evolving Employment Practices in the World Auto Industry
After Lean Production : Evolving Employment Practices in the World Auto Industry
by Thomas A. Kochan (Editor), Russell D. Lansbury (Editor), John Paul Macduffie (Editor)
Paperback - 352 pages
Ilr Pr; ISBN: 0801484138

The Aviation Legacy of Henry & Edsel Ford
by Timothy J. O'Callaghan
Listed under Henry Ford

The Critical Path: Inventing an Automobile and Reinventing a Corporation
The Critical Path: Inventing an Automobile and Reinventing a Corporation
by Brock W. Yates
After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded with its minivans, introducing a new category of vehicles to the American public and resuscitating its floundering finances. Brock Yates, a columnist for Car & Driver magazine, reconstructs this tale with a mix of knowledge about vehicle engineering, the automobile industry, and the American public. A must-read for those in the industry and others interested in corporate survival.
from Little Brown & Company
ISBN: 0316967084
Chrysler : The Life and Times of an Automotive Genius
by Vincent Curcio 
Paperback: 720 pages ; Dimensions (in inches): 1.85 x 9.24 x 6.76 
Publisher: Oxford University Press;
ISBN: 0195147057 
Driven : Inside BMW, the Most Admired Car Company in the World
by David Kiley
Book Description:
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. 
BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. 
Hardcover from John Wiley & Sons
Jack: Straight from the Gut
by Jack Welch, John A. Byrne
It's hard to think of a CEO that commands as much respect as Jack Welch. Under his leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business. In Jack: Straight from the Gut, Welch, with the help of Business Week journalist John Byrne, recounts his career and the style of management that helped to make GE one of the most successful companies of the last century. Beginning with Welch's childhood in Salem, Massachusetts, the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder, which culminated in 1981. What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls "superficial congeniality"--a dislike that would help earn him the nickname "Neutron Jack." In spite of its 496 pages, Jack: Straight from the Gut is a quick read that any student or manager would do well to consider. Highly recommended. --Harry C. Edwards -
Hardcover - 496 pages (September 11, )
Warner Books; ISBN: 0446528382

On the Line at Subaru-Isuzu : The Japanese Model and the American Worker
by Laurie Graham
Paperback - 169 pages
Ilr Pr; ISBN: 0875463460

Taken for a Ride : How Daimler-Benz Drove off with Chrysler
by Bill Vlasic, Bradley A. Stertz
Hardcover - 372 pages (May 30, )
William Morrow & Co; ISBN: 0688173055
Also in Paperback

The Machine That Changed the World : The Story of Lean Production
by James P. Womack, Daniel T. Jones (Contributor), Daniel Roos (Contributor)
Paperback - 336 pages Reprint edition (November 1991)
Harpercollins; ISBN: 0060974176

Farewell to the Factory : Auto Workers in the Late Twentieth Century
by Ruth Milkman
Paperback - 248 pages
Univ California Press; ISBN: 0520206789

Comeback; The Rise and Fall of the American Automobile Industry
by Paul Ingrassia, Joseph B. White (Contributor)
Paperback - 16 pages
Touchstone Press; ISBN: 0684804379

Behind the Wheel at Chrysler : The Iacocca Legacy
by Doron P. Levin
Hardcover - 354 pages 1 Ed edition
Harvest Books; ISBN: 0151117039

Evinrude, Johnson and the Legend of OMC
Jeffrey L. Rodengen
Nominated twice for a Pulitzer Prize, this book chronicles the great success and remarkable history of the world's largest maker of outboard motors. First known as "detachable rowboat motors," a race for outboard speed and power has propelled the marine industry from Evinrude's small shed in Milwaukee into a billion-dollar worldwide company.
Hardcover: 144 pages
Write Stuff Syndicate; ISBN: 0945903103; (October 1992)

Glory Days : When Horsepower and Passion Ruled Detroit
by Jim Wangers, Paul Zazarine (Editor)
The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign?

In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles:

  • Why brand management for cars is not the same as for other "branded" products
  • How to position a model for the best possible tie-in promotion-and how not to
  • What it takes to establish and evolve a brand image
"Any car maker's greatest asset is their perceived image in the marketplace." Wangers knows what he is talking about, for he was part of the most successful brand marketing campaign to ever come out of Detroit. At a time when such automotive legends as "Bunkie" Knudsen, Pete Estes, and John DeLorean held sway in the Motor City, Jim Wangers created and defined the American musclecar image, devising savvy brand marketing strategies to promote the car that started it all and became a cultural icon: the Pontiac GTO. The Publisher
Paperback - 384 pages
Robert Bentley; ISBN: 0837602084

How to Get Rich Selling Cars to Women
by Rebecca Maddox et al.
Listed under Marketing to Women

Iacocca : An Autobiography
by Lee Iacocca, William Novak
Paperback Rei edition (July 1986)
Bantam Books; ISBN: 0553251473

Iron Fist : The Lives of Carl Kiekhaefer
by Jeffrey L. Rodengen
Iron Fist: The Lives of Carl Kiekhaefer, reveals the breathtaking life of the indomitable founder of Mercury Marine. Kiekhaefer was a modern-day giant killer, who delighted in spoiling the well-laid plans of competition. To achieve his obsession of making Mercury the largest manufacturer of marine propulsion in the world, he would sacrifice almost anything. Readers of Rodengen's superb book will encounter industrial drama of exhilarating proportions, from first time revelations of a secret multi-billion dollar conspiracy of friendship, to Kiekhaefer's ruthless battle for majority ownership, and the wholesale abandonment of his family and traditions.
Hardcover - 640 pages (February 1, 1990)
Write Stuff Syndicate; ISBN: 0945903049

The Legend of Mercury
by Jeffrey L. Rodengen, et al
Hardcover: 207 pages
Write Stuff; ISBN: 0945903235; (March 10, )

The Global Manufacturing Vanguard : New Rules from the Industry Elite
by Micheline Maynard
Hardcover - 256 pages
John Wiley & Sons; ISBN: 0471180238

Car : A Drama of the American Workplace
by Mary Walton
Hardcover - 360 pages
W.W. Norton & Company; ISBN: 0393040801

Made in Korea : Chung Ju Yung and the Rise of Hyundai
Richard M. Steers
Hardcover - October 1998

My Years With General Motors
by Alfred P. Sloan
Paperback - 472 pages Reissue edition
Doubleday; ISBN: 0385042353

Just Another Car Factory? : Lean Production and Its Discontents
by James Rinehart, Christopher Huxley (Contributor), David Robertson (Contributor)
Paperback - 232 pages
Cornell Univ Pr; ISBN: 0801484073

Rivethead : Tales from the Assembly Line
by Ben Hamper
Paperback Reprint edition (July 1992)
Warner Books; ISBN: 0446394009

Team Toyota : Transplanting the Toyota Culture to the Camry Plant in Kentucky (Suny Series in the Sociology of Work)
by Terry L. Besser
Paperback - 199 pages (December )
State Univ of New York Pr; ISBN: 0791431460

Toyota Production System: Beyond Large-Scale Production
by Taiichi Ohno
Ohno is the creator of the Just-In-Time system.
Listed under Automotive Engineering

Tragic Indifference : One Man's Battle with the Auto Industry over the Dangers of SUVs
by Adam Penenberg
Hardcover from HarperBusiness
Wheels and Deals : The Motor Vehicle Industry in Twentieth Century Australia (Modern Economic and Social History Series)
by Robert Conlon, John Perkins
Ashgate Publishing Company

Wheels for the World: Henry Ford, His Company, and a Century of Progress, 1903-2003
by Douglas Brinkley
Listed under Henry Ford

Innovating With Infrastructure : The Automobile Industry in India
by Sumila Gulyani

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America
by David Kiley
Hardcover: 256 pages
John Wiley & Sons; ISBN: 0471403938; 1st edition (October 12, )

Making and Selling Cars : Innovation and Change in the U.S. Automotive Industry
by James M. Rubenstein

Sports Sponsorship and Brand Development : The Suburu and Jaguar Stories
by Martin Beck-Burridge, Jeremy Walton

Kawasaki U.S.A. Transfering Japanese Production Methods to the United States : A Case Study
Robert W. Hall
Paperback (June 1982)
Amer Production & Inventory Control Society
ISBN: 0935406077
Out of Print - Try Used Books

Collision Course : Inside the Battle for General Motors
by Micheline Maynard
Hardcover - 306 pages (November )
Birch Lane Pr; ISBN: 1559723130
Out of Print - Try Used Books

Auburn, Reo, Franklin and Pierce-Arrow Versus Cadillac, Chrysler, Lincoln and Packard
by Brooks T. Brierley
Hardcover - 160 pages (March )
Howell Pr; ISBN: 0961579110
Out of Print - Try Used Books

Selling the People's Cadillac : The Edsel and Corporate Responsibility
by Jan G. Deutsch
Hardcover - 261 pages (June 1976)
Yale Univ Pr; ISBN: 0300019505
Out of Print - Try Used Books

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