Too Much is Never Enough

How not to retain your email audience

Roy and H.G. are Australian commentators  who mercilessly lampoon topical sports-related topics.
They were (probably still are) enormously popular on radio and their catch phrase, Too Much is Never Enough, is now part of the idiom.

There are times however when it’s really not applicable. Too much email is just too much, and tends to get turned off one way or another. I use Mailwasher which shows what I have awaiting download to my email client. It’s set to filter known spam and anything I don’t really don’t have time for; I click a button and it’s sent to the trash.

Typically those trashed will include emails from groups I’ve subscribed to and just don’t have the time. Greenpeace, 350.org, political parties, those who just send out excessive posts….

Guess who’s gonna get trashed?