Brough's Books - Marketing

Books on Sales and Marketing

Advertising, Consumerism, Customer Service, Public Relations...
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The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
(Hardcover -- February )

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
by Jeffrey J. Fox
(Hardcover -- May )

Raving Fans: A Revolutionary Approach to Customer Service
by Kenneth H. Blanchard, et al
(Hardcover -- May 1993)
 

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury, Stephen Fenichell (Contributor)
Hardcover: 288 pages
Viking Press; ISBN: 0670030767; (February 28, )

SPIN Selling
by Neil Rackham (Preface)
Hardcover: 197 pages
McGraw-Hill Professional Publishing; ISBN: 0070511136; (May 1, 1988)

The Innovator's Dilemma: The Revolutionary National Bestseller That Changed The Way We Do Business
by Clayton M. Christensen
(Paperback -- May 2, )

The Design of Everyday Things
by Donald A. Norman
(Paperback -- March 1990)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore, Regis McKenna
(Paperback -- August )
 

How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale
by Dave Stein
(Hardcover -- May )

I.T. Sales Boot Camp : Sure-Fire Techniques for Selling Technology Products to Mainstream Companies
by Brian Giese
(Paperback -- May )

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
by Rick Page
(Hardcover -- September 1, )

Selling To VITO (The Very Important Top Officer)
by Anthony Parinello, Denis Waitley (Introduction)
(Paperback -- )

Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
(Hardcover -- March )

The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk
by Al Ries, Jack Trout
(Paperback -- May )

The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
by Neil Rackham
(Paperback -- June 1, )

The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies
by Stephen E. Heiman, et al
(Paperback -- January )

Why We Buy : The Science of Shopping
by Paco Underhill
(Paperback -- June )

Solution Selling: Creating Buyers in Difficult Selling Markets
by Michael T. Bosworth
(Hardcover -- September 1, )

Delivering Knock Your Socks Off Service
by Kristin Anderson, Ron Zemke
(Paperback -- January 15, )

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore
(Paperback -- August )
 

The Selling Fox: A Field Guide for Dynamic Sales Performance
by Jim Holden
(Hardcover -- May 17, )

Marketing Management: Millennium Edition (10th Edition)
by Philip Kotler
(Hardcover -- July 19, )

Successful Large Account Management
by Tad Tuleja (Contributor), et al
(Paperback -- May 1992)
 
 


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