September 30th 1937 The Motorcycle Magazine, Annual Show/buyers guide issue.
120 pages approx, with a color cover featuring The latest Ariel Square Four. The 1937 buyers guide features all marques available in Great Britain, for European British and American makers, for 1938 with their complete new model range, most have a full or half page coverage. In the guide section each of the new models is described with pictures of notable new design parts along with option accessories and cost and specs etc. The guide part of this issue features Makers:, Ariel, AJS, BMW, Brough Superior, BSA, Carlton, Coventry Eagle, Douglas, Excelsior, Francis Barnett, James, Levis, Matchless, Morgan, Norton, New Imperial, OEC, OK Supreme, Raynal, Royal Enfield, Rudge, Sachs, Sunbeam, Triumph, Velocette, and Wolf, plus sidecar makers. Includes features on, engine design, around the show with Ixion, motorcycle accessories at the show, plus more regular features and technical help.